Semiotics

The shortest definition of semiotics is that it is the study of signs but most of the people will probably assume that semiotics is about 'visual signs'. It is a general theory of signs and symbols; esp., the analysis of the nature and relationships of signs in language, usually including three branches, syntactics, semantics, and pragmatics.Today’s society relies on advertisement for consumer affairs. Magazines, a form of mass media is at the top of everyone’s list for finding the perfect household good. Ads are a major part of our everyday life. The most common signs are words in a language, but traffic signals, punctuation, and visual markers are also signs. At a broader level, clothing, gestures and even sentences and whole texts may be signs in a larger sign system. The study of signs is known as semiotics.

On a simple level, the picture it is easy to deduce two obvious things. Firstly, that the subject, (the image of the man) provides a youthful element of glamour, which serves both the product and the text in which it is being advertised, and secondly,that the image of the sand dune is a physical repeat of the product name.

References:-

http://www.feministezine.com/feminist/modern/THE-BASICS-OF-SOCIALIST-FEMINISM.html

http://en.wikipedia.org/wiki/Semiotics